Achievements
A Track Record of Success.
Media Placements
The life-blood of successful PR.
Secured high-profile media placements in top-tier publications such as The New York Times, Wall Street Journal and Forbes, driving significant increases in brand awareness and market share for clients across diverse sectors.
Executive Communications
Elevating the voice of leadership.
Oversaw the preparation and facilitation of CEO-level participation in high-profile events, including a White House roundtable discussion, resulting in enhanced national exposure and significant business opportunities.
Thought Leadership
Establishing the voices of industries.
Successfully positioned client executives as industry thought leaders through strategic media relations and high-impact speaking engagements, fostering increased partnership opportunities and driving significant business growth.
Crisis Management
Navigating challenges with confidence.
Successfully mitigated multiple crises through proactive communication strategies, effectively managing media inquiries and minimizing reputational damage while safeguarding client reputations.
Social Media Campaigns
Building an online community and following.
Spearheaded successful social media campaigns that consistently delivered 5x year-over-year follower engagement growth over three years, significantly enhancing brand visibility for clients.
Select Portfolio
Explore a curated collection of several of my most impactful projects that highlight my skills and experience developed throughout my career.
St. Mary Medical Center
Breast Center Survivor's Luncheon
Honored to meet and work with Sheryl Crow, the special guest artist for the St. Mary Medical Center Breast Center Cancer Survivor's Luncheon. This memorable event, made possible through a partnership with WXTU, brought joy to survivors and inspired increased donations to the cancer center.
Pharmafusion
Explainer Video
Pharmafusion 360 is a revolutionary platform for pharmaceutical analytics that combines over 70 datasets. It simplifies data analytics, helping users unlock hidden data value for better decision-making.
This explainer video was used as a door opener to secure meetings with prospects.
Vitality Plus
Lehigh Valley Hospital
Challenge:
Create a senior product offering for Lehigh Valley Hospital and Health Network (LVHHN) that could be developed and/or expanded over time. The goal was to capture the growing 55+ market.
Solution:
Based on in-depth market research we created the “Vitality Plus” brand to serve the 55+ plus market in and around the greater Lehigh Valley area. This LVHHN brand franchise was launched via an integrated advertising, public relations, and sales promotion campaign.
Outcome:
More than 50,000 persons enrolled in Vitality Plus within the first six months of launch. The program has now been in place for more than 15 years, tying consumers
to primary care practices throughout Northeastern Pennsylvania.
St. Mary Medical Center
Wound Healing and Hyperbaric Medicine
We provided comprehensive marketing support for the launch of St. Mary Medical Center's advanced Hyperbaric Oxygen Therapy (HBOT) technology. This included the development of a poster to visually communicate the benefits of this cutting-edge treatment for chronic wounds, alongside a grand opening event, targeted social media campaigns, and proactive media relations efforts to educate the community.
Mission Pharmacal
Corporate Brochure
Developed the inaugural corporate brochure for Mission Pharmacal, a landmark project in their 75-year history. I was responsible for all copywriting, oversaw the sophisticated layout design, and served as director of photography for this piece, which was envisioned as a calling card to communicate Mission's quality, innovation, and values. This brochure became a key tool for the sales team and played a significant role in Mission's remarkable growth from a $10 million regional company to a nearly $250 million national pharmaceutical organization.
St. Mary Medical Center
Media Backgrounder
Here's a sample media backgrounder I developed on St. Mary Medical Center's new Videoscopic Minimally-Invasive Valve Repair technology. This piece showcases my technical writing ability to clearly and concisely explain complex medical information. It was designed as a resource for the media to ensure accurate reporting on this important advancement in patient care.
Comprise
June 2022 — May 2025
Senior Communications Executive
At Comprise PR, I led strategic communications for top tech clients, driving brand visibility and thought leadership through impactful media relations and targeted outreach. I partnered with client leadership on major initiatives, from product launches to rebranding, and played a key role in the firm's transformation into a full-service marketing agency.
Vacasa
General Manager
May 2021 — October 2022
I served as General Manager for three Vacasa regional offices, applying my communication expertise to the hospitality industry. I developed and executed communication strategies that fostered stronger relationships with owners, guests, and employees, resulting in improved satisfaction and engagement.
DeeterUSA
President
April 1997 — May 2021
My career at DeeterUSA was defined by a passion for helping clients succeed. Over 24 years, I progressed from Account Manager to President, gaining invaluable experience in all facets of agency life. I developed and executed integrated marketing campaigns that increased brand awareness and market share for clients in diverse sectors, including healthcare, pharmaceuticals, non-profit, and technology. My leadership style focused on fostering a client-centric culture and empowering high-performing teams to deliver exceptional results.
Thought Leadership & Awards
Want to know what industry leaders are saying? This section showcases my contributions to the media, where I've shared my expertise and perspectives on the evolving landscape of marketing and communications.
“When the wrongdoing is revealed, correct it and take ownership right away. The longer you let it fester, the more damage the issue can create,” Drew Deeter, Senior Communications Executive at Deeter Communications Consulting, told me in an email interview.
Named to the Marquis Who's Who In America
Marquis Who's Who in America is a long-standing biographical directory that identifies and profiles notable living Americans based on their professional positions and significant achievements.
“Ultimately, the most successful approach will likely involve flexibility. People thrive in different work environments, and a ‘one size fits all’ approach won’t maximize productivity or employee satisfaction.”
"You're there to win, so you need to maximize the moment or risk being 'just another vendor' in a sea of sameness."
I oversaw FluidLogic's communications programming at the 2023 AIMExpo in Las Vegas — increasing FluidLogic’s brand awareness and introducing the company’s newest innovation into the adventure bikes market. Key initiative elements included media training, production and distribution a media kit, media pitching, video coordination, social media and more.
"People are now beginning to realize we must reshape and balance our business practices with social responsibilities and we had better do it quickly if we intend to realize sales and profit objectives."
Bryan Tankus
Marketing Manager at Deliveright and Grasshopper Labs
Drew was the main point of contact at the PR agency we partnered with, and he immediately impressed me with his ability to understand our business and secure the right media opportunities for us.
His ability to adapt to new industries, understand our niche in the market, and craft thoughtful narratives–drove results. He is the kind of person you hope to work with again — I know I do. Any organization would be lucky to have such top-tier talent join their team.
Amy Leger
President and COO at Comprise
Drew is a wonderful person to work with. He leads by example with kindness, integrity and accountability. He jumps in wherever he's needed. When we worked together, he helped with sales, tested out new platforms, and edited video — which were all above and beyond his job description as a senior account executive.
But even beyond his enthusiasm for supporting a team, Drew develops strong relationships with his clients and reporters. These relationships make him a trusted partner to clients and a reliable source for reporters seeking expertise. He would be a great addition to any team.
Carlos Arámbula
Innovative Senior Marketer
My team and I thoroughly enjoyed working with Drew. He's a "leave no stone unturned" and "think out-of-the-box," intelligent professional. A very pleasant individual to have on our team, Drew became a vital part of my marketing/PR team.
Nicole O'Donnell
Director of Marketing at Cooper University Health Care
Drew and his team are a joy to work with on a multitude of projects. He always attacks each new assignment with creative enthusiasm and professionalism. No matter what roadblock comes our way, Drew maintains a can-do attitude. Every time I work with Drew we garner exceptional results and have a great time doing it.
Tom Massimino
Chief Operating Officer
I worked with Drew launching Compete Energy Bites into the fitness market. His expertise in marketing helped raise the product's awareness in the market place and continue its sales increases. Drew's leadership was also invaluable in this launch.
Patrick Donohue
Director of Marketing & Communications Director at St. Mary Medical Center
I’ve had the pleasure of successfully working with Drew for many years in the healthcare industry on one PR/marketing opportunity after another, as well as a range of challenging situations and issues. Drew is incredibly diverse with talent, perceptively keen in observation and always wise with strategic counsel. He’s also humble and kind. Committed and loyal. A man of character and values. Experienced yet full of fresh ideas. Drew not only gets results that exceed goals and expectations, but also adds tremendous value in ways that defy metrics. If I had the chance to work with Drew again, I would not hesitate for a minute. And if you haven’t worked with Drew yet, I encourage you to do so. Hire him. It will be the best decision you could make to strengthen or build your team. And you are bound to have fun while enjoying the success!
